We live in the experience economy.

Products, services and markets are merging and there is little differentiation between core offerings.

The experience organisations provide to their employees and customers - and increasing their commitment and loyalty - is the basis for competitive advantage.

The RBX Index:

  1. Measures the experience journey of employees and customers using a single metric

  2. Directs leaders to take action in advance of events

  3. Correlates the insights to the financial performance of the organisation

  4. Allows organisations to benchmark themselves across sectors

How does the RBX Index compare?

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Join our movement to create organisations who build employee and customer relationships based on trust and empathy.

Values and feelings drive behaviour and performance:


These are some of the latest RBX Index scores (out of 100) by sector.

What will you score?